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7/7/25

Last week I was flying home and overheard the people behind me talking.

Call it eavesdropping if you want, [FORMATTED_FIRST_NAME GOES HERE], but we were all strapped down in the flying tin can so I had no choice.

A 20-something year old was moving away from home, anxious yet excited.

“Nothing stays the same.” he said to the passenger next to him.

And it got me thinking. He's right.

Everything around us is constantly changing.

• Relationships.
• Nature.
• Technology.

Yet we insist on keeping things the same. Resistant to change.

As time moves on and changes happen around us, we strive for consistency.

Complacency

Change is hard. It requires effort. And as you strive for positive change you are required to add an equal amount of effort.

• Learning.
• Growing.
• Adapting.

None of it comes easy.

But it’s necessary. For a fulfilled life, that is.

• When the industrial revolution happened, we couldn’t see the benefit that machines would bring to agriculture — Yet we understood that jobs would be lost.
• When cars we being mass produced, we thought horses and hay would be more efficient — Spoil alert: They aren’t.
• When computers were introduced, we weren’t sure what that would mean for the future of work. — Now there are thousands of businesses and people who operate only online.

You have two choices:

1. Resist the inevitable. — Although, paradoxically, resisting change means you aren’t choosing the type of change you desire. It's being imposed on you.
2. Embrace the change — as uncomfortable as it might be.

This holds true for anything that requires change. Better health. Improved finances. Stronger relationships. Life-long learning.

Are you willing to embrace what is necessary to change or are you spending too much time in comfort?

I wrestle with this myself. I tell myself I will be more productive after the kids are in bed.

But 8pm hits and I’m exhausted and find myself back in a non-productive routine.

It’s not inherently bad to find time to relax and enjoy down-time.

But are you favoring that over becoming the person you desire? Or building the business you can’t stop thinking about?

It’s easy to let one thing bleed into another and before you know it, you’re complacent and the best version of yourself is slipping away.

Macro Level

My hope for you, [FORMATTED_FIRST_NAME GOES HERE], is that instead of looking at goals as “achieved” or “not achieved” you start to see them as adaptations.

Instead of saying “I’ll eat healthy until I accomplish…” you say, “I’m a person that eats healthy”.

It’s a lifestyle change.

Micro Level

This means that you need to be committed to taking challenges head on.

Instead of looking at an opportunity and thinking “I’d like to do this but it seems difficult.” try taking a different approach: “How does the person that overcomes this challenge behave?” — And behave that way.

Accept change. In routine, in comfort, in growth.

See change as opportunity, not threat.

See it as a stepping stone to level-up.

Because otherwise, you might be asking for a faster horse when you could be driving a car.

Experiment

You are both the lab rat and the scientists. Life is one long experiment and only you know your ideal outcome.

And just as any good scientist does: Test, test test.

• With experiments comes data.
• Data bring knowledge.
• Knowledge unveils (your) truth.

And going through this process builds awareness.

Awareness of what works for you (and what doesn’t)

What helps you operate at your best.

And you are your most important experiment.

Until next time,

Dallen "start testing" Reber

P.S.Speaking of embracing change - Amazon Prime Days are July 8th-11th. Perfect time to experiment with our products at heavily discounted prices. Sometimes the best changes start with a small step. View our store here.

When you're ready, here are 3 ways I can help you: